Scrub, HHB Communications’ Soho-based subsidiary specialising in serving the post production industry, has provided London’s Absolute Radio with the latest Pro Tools software and hardware as part of the station’s latest upgrade.
Previously a Pyramix-based facility, Absolute Radio’s producers were attracted to a number of new features introduced by Pro Tools 11 and chose to upgrade all four of its studios with the latest version. Studio C now features a Pro Tools HD Native Thunderbolt system with an HD MADI interface, while three other studios are now utilising version 11 software with new iMacs, MBox Pro interfaces and Artist Series controllers. Scrub sales and technical staff supplied, configured and installed the new systems and provided extensive training for the station’s producers.
Absolute Radio’s Head of Broadcast Technology and IT Dean Woodcock explains that the new offline bounce feature was a major factor in switching to Pro Tools: “Our producers are often expected to turn around content in minutes, so the faster-than-real-time offline bounce is essential when they are working on the station’s branded content.”
Dean adds that the suite of plug-ins bundled with version 11 have been integral to the live, acoustic sessions recorded at the station, most recently with Beady Eye and Franz Ferdinand. “We are able to record 24 tracks of audio in Studio C with the HD MADI interface that feeds into Pro Tools. We have also gone with a Thunderbolt connection for ultra-fast processing. Pro Tools’ built in plug-ins provide most of what we need to produce great sounding recordings. We have seven stations under our umbrella and all of them are benefiting from the enhanced workflow and sound quality of version 11.”
He continues: “Scrub provided training for the engineers and went out of their way to help us with the transition to Pro Tools, and they have continued to help us with technical questions after the sale. It is great having them just around the corner because it means we don’t have to fix things over the phone or online; they can just pop in and help us with any queries in person. Scrub have been brilliant throughout the process and we are very happy with the service we were provided.”
Devin Workman of Scrub Sales comments: “The versatility of Pro Tools 11 opens it up to new applications in radio broadcasting. The new offline bounce with simultaneous rendering to multiple formats makes Pro Tools 11 extremely quick for dialogue editing and repurposing content, and stations like Absolute Radio are reaping the benefits.”
Contact Devin Workman on +44 (0)20 7025 6020 or firstname.lastname@example.org for more information.
HHB Communications Limited
Founded in 1976 and located in London, HHB Communications is a global leader in the supply of professional audio technology. Serving in the broadcast, recording and media production sectors, HHB’s unique expertise is also recognised by major manufacturers and innovators, many of which have appointed the company as exclusive distributors of their products. The specialist division, Scrub serves the needs of the television and film post production industry from premises in the heart of London’s Soho.
Absolute Radio is an innovative national entertainment and music brand – winner of the Arqiva Commercial Radio Station of the Year title in 2012. The Station pioneers ground breaking digital innovations and broadcasts award-winning programming across multiple platforms from One Golden Square. Â Absolute Radio is committed to live music, comedy and football, and leads the industry in developing applications for the web and new and emerging platforms, including mobile, Wi-Fi radio, next-generation DAB, smart TV and Xbox. Absolute Radio also runs a network of brands; digital stations – Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s, Absolute Radio 00s and Absolute Classic Rock.
For Further Press Information, please contact: Â Cat Macdonald – Absolute Radio Press Office: T: 0207 432 3317 M: 07932 746363